“ghee · yohm”
Co-founder & CEO of The Phantom Company, maker of PhantomBuster. I build tools that give small businesses unfair leverage.
The Phantom Company is ten years in — ~65 of us, $10M ARR growing 20% YoY, bootstrapped, profitable. Customers in 100+ countries.
Building PhantomBuster AI — putting an agent on top of a decade of automation. The question I think about all day: what does a sales team look like when the research does itself?
Living with an amazing woman and a four-year-old I can barely keep up with. Off hours: AI experiments, picking up tennis, lifting and running with friends.
Ten years ago I got on a plane to San Francisco.
PhantomBuster was barely a sketch. Over there, everyone was building and shipping without waiting for anyone's permission — an energy I had never seen before. I flew home wanting to build like that. Ten years later, I still do.
Selling is human, and I want to keep it that way. The industry turned it into an assembly line — marketing hands the lead to an SDR, the SDR to an AE, the AE to customer success — and somewhere in that relay the customer stops being a person. Nobody chose that because it was good. It was the only way to survive the volume.
AI changes the economics. When the research, the signals and the follow-up do themselves, one seller can own the whole relationship, end to end. We call it sovereign selling — the full argument is on the company site.
Nobody wakes up wanting to spam two hundred strangers. Salespeople do it because nothing better exists — no signals, no targeting, no way to find the right person at the right moment. Nobody has solved this. We're building the something better.
For ten years, PhantomBuster has done the genuinely hard thing: reach the parts of the web that have no API — the social graph, the sites nobody will ever build a connector for. That problem is solved, at scale, for a hundred thousand teams.
PhantomBuster AI puts an agent on top of it. Not a chatbot in a sidebar — an agent that does the work a sales rep should never have been doing by hand: finding the right accounts, catching the moment someone is ready to talk, keeping the CRM honest. The research and the admin that eats most of a rep's day.
A rep's job is the conversation and the close. The rest is tax. We're removing the tax.
The best way to reach me is email. I read everything that lands in my inbox, and I'll reply when I can.
Don't have the address? Point PhantomBuster at me and let it dig up the email — finding the right person's contact is, more or less, the entire product. Using it on the guy who built it feels only fair.